Just ran across Maria Veloso's site promoting her book Web Copy That Sells: The Secret to Creating a Profitable Website.
Not sure if the secrets are all that great, at least on first scanning the site, but it's interesting to see how she creates a kind of heavy-breathing text on a long, long scrolling site. It almost feels like an infomercial for some gadget to give you buns of steel.
I'll go back and look at it in more detail. But what do you think of it?