Reading text on a screen is a lot harder than reading the same text on paper. Most Web surfers scan text rather than reading word by word. So you need to keep your text as clear, concise, and readable as possible.
You can get the readability score of any website from Readability.info. In fact, you get several scores based on different tools. And you can find out what the scores mean as well. Most define readability in terms of a grade level.
"Writing for the Web" scores fairly well, with grade levels ranging from grade 6 to 11.5. The Flesch Index is 68.5, where 100 is dead easy.
I was also happy to see that my average sentence length is 16.1 words. Twenty would be pushing it. Almost half the sentences here are no more than 11 words, and only 17% are over 26 words. My paragraphs average 4.5 sentences.
A shocking 25% of my sentences, however, use the passive voice. I'll have to work on increasing my active-voice sentences.
Readability.info could itself use some revision. The text sprawls clear across the screen, making it hard to read, and it could benefit from careful proofreading. But the scoring is very fast and very informative.
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