Via Inspecht, an Australian blog: The Cluetrain rides again. Excerpt:
Almost 10 years ago Chris Locke, Doc Searls, David Weinberger and Rick Levine published a book that was going to change the way we saw the world, The Cluetrain Manifesto.
The basic premise in the book is that markets are conversations. Their members communicate in language that is natural, open, and honest, sometimes even direct. Basically you can’t fake it.
Most corporations, on the other hand, only know how to engage in a corporate monotone of mission statements, product strategies and , marketing brochures.
However everything is now changing. People are connecting, and working together. The Internet is enabling these conversations and there is nothing corporations can do to stop it.
The blog post contain a slide show of the Cluetrain Manifesto's key points. Very much worth reviewing (for the old-timers) and discovering (for the newbies).
Thanks to Amy Gahran for the link.