At iMedia UK, Catherine Toole lists Ten words I'd ban from all websites. She makes excellent points about all ten, but this is my favourite:
9. 'Our solutions'
An SEO specialist recently told me that if he could ban one word from websites, this would be it. Everything is described as a 'solution' nowadays, from sandwich bars to industrial cranes: Private Eye even has a column where people send in their favourite dire examples. But only businesses call their products and services 'solutions'. Their customers never do, which is bad news from both an SEO and plain language/usability point of view.Not only is "solutions" a silly term, but "our" ignores the "you" attitude that webwriting requires.