Organizations that want to use one guide may prefer AP due to its traditional nature and familiar style. Benjamin Roosien, an editorial professional with Michigan State University's WIDE program, said that AP's standards give writing a journalistic feel, which he believes translates well for the web. He thinks that online and print readers value the succinct style that AP standards provide.
"It's this brevity that makes me think most publications, including magazines, should, and will, continue to use AP style," Roosien said.
Lorna Garey, content director for InformationWeek Analytics, advocates for the consistency that style guides bring, and said she does not see the need for The Yahoo! Style Guide.
"Why reinvent the wheel? So many editors know AP, I don't see the point in starting over," she said. Most outlets have supplemental style guides to cover things that AP does not, she added, and organizations will still turn to those sorts of things when they are not sure what ruling to stick with.