Do you like shoveling snow? Then stop reading this and go back to your pushups and granola because you are not someone that I want to talk to.
Let’s face it, we live in a place that attracts snow like Magnetic Hill attracts cars, only that ain’t an illusion out there. That’s 12 inches of snow piling up and, oh, what’s that sound? Why it’s the snow plow and it’s here to let you know that it hates you and all the time you spent to shovel your driveway. Did you want to get out of your house today? Were you expecting to get to work on time? Or even this week?
You gave it your best shot. You tried to shovel by yourself and I respect you for that. I did it, my parents did it, some of my best friends did it. But deep down inside, we all wanted to murder that neighbor with the snowblower who was finished and on his second beer while you were still trying to throw snow over a snowbank taller than you are.
So, here we are. You could murder your neighbour, which could ensure that you won’t need to shovel a driveway for 25 to life, but there are downsides to that too. What to do?
Here’s the deal. I have a snow blower and I want you to own it. I can tell you’re serious about this. It’s like I can almost see you: sitting there, your legs are probably crossed and your left hand is on your chin. Am I right? How’d I do that? The same way that I know that YOU ARE GOING TO BUY THIS SNOWBLOWER.
This ad breaks most of the rules of webwriting, especially concision. Never mind. The ad got over 500,000 hits, and his blog had over 100,000 hits by November 24. This evening he was interviewed by Carol Off of CBC Radio's As It Happens program, a tribute paid to a new medium by an old one.