A book's promotion was also, remembers Toronto-based fiction writer Andrew Pyper, about "sharing rides in Hondas to readings in church basements in small towns" - a phenomenon, after having published four books in the last 12 years, he still deems "the core of the thing."
Indeed, [Margaret] Atwood - who once, early in her career, did a book signing in the men's socks and underwear section of an Edmonton department store ("I think it was because it was near the escalator") - continues to call publishing "an art and craft with a business component."
"But now," adds Pyper, "there's this additional virtual [promotion] apparatus of sites and blogs and whatever. ... Do these things actually work? Nobody seems to know."
I sympathize with Atwood: For my first nonfiction book, I was stationed in a Vancouver department store, where someone asked me where the men's shirts were. (The department store, a major national chain, is now defunct.)
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