Indian health officials were beginning a mass awareness campaign to prevent recurrence of bird flu after culling of over 400,000 poultry in the two affected states of West Bengal and Assam.
As many as 421,057 birds have been culled so far in the two states, health ministry officials said Monday.
“We are creating public awareness by telecasting and broadcasting messages through local channels and All India Radio about avian influenza to check the problem,” an official said.
The official said they were also interacting with village people and spreading awareness by making public announcements in the affected areas.
“We are carrying out intensive campaigning by announcements and also through interactions. This is one way of checking that bird flu doesn't spread to new areas,” he added.
I would be happier if "interacting" were defined as "sitting down and talking with village people," instead of just more "public announcements."
Reading the English-language media in hot-zone countries, I keep picking up a subtext: We urbanites don't much understand, or like, those ignorant peasants who feed us.
But if the message is strictly one-way, from urbanites to peasants, it's not going to change anyone's behaviour.
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