ECDC has published Social media strategy development - A guide to using social media for public health communication. Click or tap through to download the document. From the introduction:
This guide has five parts: Part 1. Making the case for a social media strategy. Introduces social media principles and concepts and sets out their importance to public health, particularly risk, crisis and corporate communication. Part 2. Crafting a social media strategy. Focuses on the key components of an integrated social media strategy and how to assess current organisational social media capability. Part 3. Applying social media to risk, crisis and corporate communications. Provides a framework for developing an integrated social media strategy to address the development and implementation of risk and crisis communication for communicable disease, as well as other public health interventions and corporate communications. Part 4. Action tips on using different social media. Practical advice on using the most popular social media platforms, including Twitter, Facebook, YouTube and LinkedIn; identification of resources to support effective use. Part 5. Other useful resources. Annotated links to websites and resources on social media strategies. This guide also includes practical examples, drawn from public health agencies, mostly in the EU/EEA, to illustrate various approaches on how social media are being used for health communication purposes.