I've established my credentials as a crank on the subject of reporting cholera in Haiti. The manifest inadequacy of MSPP's cholera statistics has been evident for years. After the first few months of the outbreak, no one outside Haiti paid any attention. A disease that has sickened at least 6% of a country's total population, and killed over 8,000, has faded into the background noise.
It's pointless to blame the Haitian government, when the NGOs and foreign intervention have kept that government unfunded and impotent. The western media have fresh disasters to cover, and a short attention span. It would be nice to see PAHO, WHO's western-hemisphere branch office, taking the trouble to keep the world informed.
But PAHO's website on the subject is rarely updated and usually reports on the self-congratulations of its own bureaucrats and clients. Whether this is due to embarrassment over the UN's responsibility for the outbreak, or simple lack of money, it does not reflect well on the World Health Organization: medical politics has evidently trumped medical ethics.
This is a shame, because WHO's own guidelines on outbreak communication are sensible and based on recent experience: the document was published in 2004, immediately after SARS and in the early stages of the return of H5N1. It recommends "best practices" for developing trust, announcing early, maintaining transparency, dealing with public concerns, and planning for the next outbreak.
In many cases around the world, the guidelines have been followed—most recently in China during this spring's H7N9 outbreak. And the Chinese are now publishing a lot of follow-up reports, steadily improving our understanding of the disease.
But not in Haiti, at least not in the past two years. Denying UN responsibility has cost WHO the trust of the Haitians (and many others). Announcing early implies announcing steadily until the outbreak is well and truly over. Transparency is a travesty, when many departments simply don't bother to report their cholera numbers for weeks on end, and MSPP skips a couple of weeks' worth of statistics whenever it feels like it. The Haitian public's concerns are simply ignored in PAHO's infrequent puff pieces. And God help Haiti if it succumbs to something like Venezuela's H1N1 or any other highly contagious disease.
In the case of MERS in Saudi Arabia we see a different form of communication breakdown. The Ministry of Health does post news releases about new confirmed cases and deaths. As I write this, its most recent statement is from June 23, describing some new cases and one new death. These reports are the basis of almost all we know about MERS in the Kingdom of Saudi Arabia, and it is precious little.
The rarity of these reports makes the world react to them like gunshots at a piano recital, lending them more drama than they deserve. Because the Saudis tell us so little, and that little is usually bad news, we assume that even worse news must be suppressed. And there go trust and transparency, no matter what WHO says in its own MERS updates about how nice the Saudis are being.
If the Saudis would simply provide a daily update on the number, location, and condition of MERS cases, they would do themselves a favour. If they gave us more frequent analyses and follow-up reports by Dr. Memish or some other spokesperson, we would have reason to think the Saudis really do have a grip on the problem.
So their silence is counterproductive, like that of the Cubans on cholera—another outbreak about which WHO has said little or nothing. And that silence seriously weakens the world's trust in those most responsible for dealing with global health problems. Honesty is not the best policy; it is the only policy.
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